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La compañía francesa de cosméticos líder en la industria, L’Oreal, anunció que eliminarán palabras como «blanquear» y «aclarar» de sus productos después de que una serie de marcas de belleza recibieran una reacción violenta por sus productos para aclarar la piel en medio de las continuas protestas por la igualdad racial.
«El Grupo L’Oreal ha decidido eliminar las palabras blanco / blanqueamiento, justo / equitativo, ligero / aclarante de todos sus productos para la piel», dijo la compañía en un comunicado.
La promesa de cambio de L’Oreal se produce un día después de que el líder de productos de consumo Unilever anunciara que cambiarían el nombre de su crema «Fair & Lovely», que es popular en Asia para aclarar la piel
El producto supuestamente generó $ 500 millones en ingresos en India el año pasado, según Yahoo News.
Johnson & Johnson también se comprometió a descontinuar algunos de sus productos Neutrogena y Clean & Clear, anunciados como reductores de manchas oscuras en Asia y Medio Oriente.
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